1)  Packaging should be safe and healthy

Packaging should ensure that a product stays sanitary and uncontaminated and not only protect the product from the outside macro environment contamination but also protect from the ambient environment contamination by using safe and healthy materials.

2)  Packaging should be convenient

Packaging should be convenient when used by consumers: easy to open, easy to bring and easy to preserve.

3)  Packaging is garbage

Packaging is useless after use and can only be discarded as waste.

4)  Excessive packaging piques the interest of consumers

Packaging should match the value of the product. Over packaging is a waste of consumers’ money.