1)  Wrong Packaging

    Good products can fail if they are sold in wrong packaging.

• Wrong materials used for packaging can damage a product and a brand or even a company.
• Underpackaging saves a little cost to make but causes to lose a lot.
• Overpackaging costs much to make and costs more to use.

2)  Right Packaging

• Is cost effective, necessary but not excessive.
• Performs right in transportation to minimize damage and maximize efficiency.
• Prevents faking and protects a brand.
• Communicates by conveying information to consumers and for logistic management.
• Improves productivity by optimizing supply chain through the development of partnership relations in the chain.
• Is an ice breaker for the packed products to go across boarders meeting market criteria, standards and mandates.  
• Is sustainable and environmentally friendly.